We had a ball with the Group Finance Team from Asahi Beverages (Scwheppes). They asked me to MC the day for their conference, and to add in some creativity. To say that we opened up their creativity would be an understatement. One exercise was to design trade show exhibits, and all I can say is “look out marketing team because Group Finance are on fire!” The amazing exhibits ranged from using complete sensory interaction, to multi dimensional, parallel universe experiences.
Never underestimate the capabilities of your people. We all love to be creative, it just takes a little coaxing and the right environment.