“Make a Difference” was created by the CPA marketing team to represent their BigPicture™ to Make a Difference.
The overall piece is a contemporary art work of butterflies, their playfulness, freedom, metamorphosis and interconnections. Individual images within represent what the team needs to do to make a difference. The artwork has pride of place within the marketing area of the CPA head office in Melbourne. The digital image is also used to brand strategic documents, and to create reward and recognition gifts.
The process of understanding a leaders “big picture”, through to the completion of the team workshop, was exhilarating, inclusive and collaborative and really made an impact on my marketing team.
The journey of discovery and creativity allowed my team to clearly develop and articulate the departments charter based on our reason for being (bigpicture) which is to “Make a Difference”. We have now embedded this work in the departments DNA with the team extremely proud of what they achieved through the process. The artwork produced is now proudly displayed in the department. I commend the Mind Gallery’s process to businesses wishing to identify department(s) roles, building a sense of team and pride in supporting each other. This is a fun way to approach the seriousness of leading, team engagement, morale building and charter.