These pieces were painted by the players and coaches of the Essendon Football club in 2003. Kevin Sheedy had identified 6 key focus areas for the team; Courage, Teamwork, Respect, Focus, Discipline and Direction. Each of the focus areas are represented by one art piece. The images within the pieces were individual paintings by the players to represent what winning meant to them.
The framed prints hung in the training rooms and a second set of prints was taken to away games. Kevin Sheedy is still a great advocate for the work of the Mind Gallery.
The success of the club is the combined effect of each individual. The Mind Gallery harnessed the passion and vision of each player and united them to create a strong and lasting visual trigger for the entire team.